The Role of Fashion Bloggers in Fashion Marketing Communication
نویسندگان
چکیده
منابع مشابه
Branding of Clothing Fashion products: Fashion Brand Image Development by Marketing Communication Approach
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Fashion is a collective cultural phenomenon generated by the individual but linked to actions of a very large number of garment designers aiming to create distinctive but similar clothes. This paper outlines the mental processes, behavioural strategies and working patterns through which fashion and knitwear designers actively construct the contexts – their visual environments as well as memorie...
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ژورنال
عنوان ژورنال: Informacijos mokslai
سال: 2019
ISSN: 1392-1487,1392-0561
DOI: 10.15388/im.2019.85.15